ART ASTERI

Where Armenian Creativity Shines

“Discover. Inspire. Preserve. Elevate.”

Channel Overview

Art Asteri is HYEM TV’s premier arts and culture channel — a global home for Armenian creativity in all its forms.
This channel is dedicated to discovering, celebrating, preserving, and elevating artists from every discipline and every corner of the world.

Art Asteri brings together painters, sculptors, designers, jewelers, musicians, performers, writers, filmmakers, architects, digital creators, and visionaries — transforming their talent into a movement that empowers the Armenian artistic identity.

From traditional masterpieces to cutting-edge innovation, Art Asteri serves as the bridge between the past, the present, and the future of Armenian art.

Mission & Identity

The mission of Art Asteri is to promote, protect, and amplify Armenian creativity while building a platform where artists — both emerging and established — can share their voice with the world.

Our identity is rooted in four pillars:

1. Discovery – Finding hidden talents across Armenia and the Diaspora

2. Representation – Giving artists the visibility, respect, and space they deserve

3. Preservation – Honoring classical, historical, and cultural artistic legacy

4. Innovation – Opening the doors for modern, digital, and contemporary art movements, including new ways to sell, present, and promote their work

Art Asteri is a celebration of the Armenian soul expressed through creativity.

What You’ll See on Art Asteri

1. Artist Discovery & Spotlights

Programs dedicated to introducing unknown and rising artists:

• Meet-the-Artist features

• Studio tours and creative process documentaries

• Deep dive interviews with painters, musicians, sculptors, designers, and more

• Weekly “Rising Star” showcases for young talents

Art Asteri shines light on the artists the world hasn’t seen yet.

2. Art Marketplace & Innovation

A revolutionary space where art meets business:

• A modern digital marketplace to buy and sell artwork

• Showcases of paintings, sculptures, jewelry, handcrafted items, and decorative pieces

• Exclusive artist auctions

• Innovative methods to promote and commercialize art

• NFT and digital art exhibitions

• Programs teaching young artists how to build careers, market their work, and profit from their talent

Art Asteri is not only about appreciation — it is about empowering creators economically.

3. Cultural Heritage & Preservation

A profound exploration of Armenian artistic identity:

• Documentary series on historical Armenian art, architecture, manuscripts, carpets, costumes, and craftsmanship

• Preservation programs on endangered heritage forms

• Educational content for youth to understand the importance of Armenian cultural roots

• Celebrating legendary Armenian artists and masters

This channel becomes a guardian of Armenian cultural treasures.

4. Creative Education & Youth Inspiration

Content designed to inspire the next generation:

• Art lessons for children and teens

• Courses on drawing, design, music, sculpture, photography, fashion, and modern arts

• Workshops with iconic Armenian artists

• Mentorship programs connecting youth to global art leaders

• Special programs highlighting young creators and their achievements

Art Asteri shapes the creative minds of tomorrow.

5. Global Armenian Arts Network

Connecting Armenian creativity across continents:

• Profiles of diaspora artists worldwide

• Cross-cultural collaborations

• International exhibitions featuring Armenian art

• Programs showcasing Armenians contributing to global artistic innovation

• Partnerships with galleries, museums, art schools, and festivals

Art Asteri builds a worldwide artistic ecosystem.

Vision

We envision a future where Armenian art becomes a global force — respected, valued, collected, and celebrated internationally.
A world where every Armenian artist has a platform to shine, where creativity is nurtured, preserved, and passed on to the next generations, and where Armenian identity thrives through artistic excellence.

Art Asteri aims to:

• Elevate Armenian art onto the world stage

• Create opportunities for economic growth for artists

• Inspire youth to explore their creative potential

• Celebrate the timeless beauty of Armenian culture

• Build bridges between artists, collectors, and communities

Art Asteri is not just a channel — it is a movement to illuminate the Armenian soul through art.
A global stage where Armenian creativity becomes eternal.